Having studied German at university and having lived in Cologne for three years when I was younger, I take some things for granted. Like Eau de Cologne for example. I know its origins. I mean why is "water from Cologne" a standard phrase when describing perfume?
Some of you may have heard of the brand 4711. It used to be sold a lot but I hardly ever see it on shop shelves these days. It was considered the genuine eau de cologne and used to boast "echt" ( English 'genuine' or 'original') on its labels. But why 4711?
It was originally created in 1792 by Wilhelm Mühlens in Cologne, Germany. According to legend the secret formula was a wedding gift from a Carthusian monk, originally intended for both internal consumption (mixed with wine) and external application to promote health. When in 1794 the invading Napoleonic army renumbered the chaotic streets of Cologne, the house in Cologne's Glockengasse was renumbered 4711. However in the early 19th century, Napoleon Bonaparte issued a decree requiring the disclosure of all ingredients for internal medicines, so Mühlen, unwilling to reveal his secret formula, repurposed it strictly for external fragrance.
4 comments:
4711 was very much part of everyday life when I grew up. My grandparents used it, and I loved the miniature bottle I was given at a shop in town when I was visiting with my Mum. There were attractive gift boxes on the shelves before Christmas, and I wanted one just for the box.
Many years later, I spent a January weekend in Cologne with my sister who wanted to be away for her birthday. We walked through Glockengasse, of course, and saw the 4711 house.
I still have one of those miniature bottles somewhere. Of course, living in Cologne, I saw that 4711 building often.
Thank you for that information, I remember it from childhood as well. It had a strong smell I think and I loved the colours it came in.
I have not seen it in this country for some while. There have been many more brands on the market for it to compete with.
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